The team

Daniel began his professional life behind the lens, originally as a photographer in the 1980s, before making the move into estate agency – a career that now spans over three decades. His eye for composition and storytelling continues to inform his approach, bringing a rare editorial sensibility to the way our homes are presented and perceived.

As founder of Nash, Daniel leads the creative direction of the agency with a focus on visual identity, ensuring each property is positioned with clarity, elegance and intent. He believes every home has a narrative, and that thoughtful, design-led marketing can make all the difference in a competitive market.

Over the years, Daniel has looked after some of the region’s most exceptional homes, building a reputation for integrity, insight and detail. In 2025, he was awarded a Fellowship of the National Association of Estate Agents.

Helen took over the role of Managing Director at Nash in 2023, following more than a decade in our senior management team. Her approach blends commercial clarity with an intuitive understanding of people – qualities that have helped shape Nash into the considered, design-led agency we are today.

Highly experienced and professionally qualified in both sales and lettings, Helen’s working life spans both the corporate world and entrepreneurial ventures. Before joining the property sector, she worked for an international recruitment firm, later founding and running her own successful business; experiences that have honed her leadership style and instilled a deep focus on service, standards and detail.

Helen remains hands-on, approachable and fully invested in the client experience at Nash. She is responsible for much of the strategic direction of the company, as well as the ongoing evolution of our brand and service offering.

With more than 30 years of experience in selling Hertfordshire and Buckinghamshire property, and nearly two decades at Nash, Tracey is a cornerstone of the agency: a calm, highly capable presence with a meticulous eye for detail.

As Business Support Manager, she plays a vital role behind the scenes, ensuring the smooth running of operations and an exceptional level of care for every client. Her deep understanding of the process – from the first valuation to final completion – allows her to anticipate challenges before they arise and keep every sale moving seamlessly forward.

A long-time Berkhamsted resident, Tracey brings not only experience but a genuine affinity for the local area. Quietly confident and highly trusted, she is the person every business needs – and every client values.

With a background in London-based PR and a career in estate agency dating back to 2006, Sarah brings a finely tuned sense of communication and strategy to her role. Today, she leads the sales department at Nash, drawing on two decades of experience in prime property sales across Hertfordshire and Buckinghamshire.

Sarah is known for her commitment to building long-term professional relationships, with a focus on achieving the best results for clients. Her calm, assured approach is matched by a deep understanding of the local market and the nuances that drive it.

Outside the office, Sarah is a passionate road cyclist, having completed the LEJOG, the NC500 and the demanding Mallorca 312. She is also an enthusiast of classic motorsport, taking part in historic rallies including the iconic Mille Miglia.

Sue joined Nash in 2009 and has since become one of the agency’s most experienced and trusted valuers. With a career rooted in exceptional service, including a former managerial role at Selfridges, Sue brings a natural warmth and professionalism to every property sale.

Over the years, she has handled the sale of some of the area’s most admired and architecturally significant homes. Her strength lies in her ability to recognise value not just in square footage, but in craftsmanship, character and context – qualities that can be easily overlooked, but must never be undervalued.

Highly detail-oriented and deeply knowledgeable, Sue plays an integral role in helping clients unlock the full potential of their homes.

Annabel brings more than two decades of experience in high-end residential property, having worked with leading independent agencies in both prime central London and the Home Counties. From Knightsbridge to Hertfordshire, her reputation is built on discretion, insight and a truly personalised approach to every sale.

Her clients appreciate not only her market knowledge, but the calm, considered way she guides them through each stage of the process, offering sound advice, clear communication and unwavering attention to detail. Annabel is particularly passionate about design and quality in homes, and is known for her ability to intuitively match people to places.

Her breadth of experience across diverse markets allows her to see the unique appeal of each property, while ensuring clients receive a level of service that is both refined and highly attentive.

Lucie leads the award-winning Lettings Office at Nash, bringing over 20 years of residential lettings experience to the role – including a decade with this agency.

She began her career in London, working with respected names such as Chestertons and Kinleigh Folkard & Hayward in some of the capital’s most desirable postcodes, including Knightsbridge, Battersea and Putney. That fast-paced, detail-driven environment shaped Lucie’s approach: clear, responsive and highly professional.

Today, she oversees a growing lettings portfolio across Hertfordshire, Buckinghamshire and South Bedfordshire, combining deep local knowledge with the high standards of a central London mindset. She is known for her calm authority, her ability to build trust, and her commitment to ensuring every property is expertly managed.

Bruce is part of The Lettings Office at Nash – our dedicated lettings department – where he manages a varied portfolio of rental properties with precision, patience and a refreshingly practical approach.

Before entering estate agency nearly a decade ago, Bruce was a primary school teacher; a background that has served him well in property management, where strong communication and calm problem-solving are essential. He is a qualified Domestic Energy Assessor and brings a high level of technical knowledge to his role, having also overseen major renovation projects on his own homes.

Clients and landlords alike value Bruce’s thoroughness and considered manner, along with his hands-on understanding of what makes properties work well: both aesthetically and functionally.