Do photos really matter when selling your home?

Published: 18/09/2019

When looking around a room or at the outside of a property, your brain and eyes are working together in all kinds of neurological interaction to let you see most of the room - as well as the view outside - with seemingly no effort at all. But the brain is far more capable than even the cleverest of cameras and it takes a lot of work to get the perfect shot for our brochures: it's not simply a matter of point and shoot!

Quality architectural photographers use sophisticated digital SLR cameras, high quality wide angle lenses, tripods, spirit levels, multiple flashguns and reflector screens to ensure that photos are perfectly level, before an equal amount of work is put in behind the scenes at post-production level. To create those all-important stunning shots, it’s a long and involved process that is simply not going to be repeated by just anyone, certainly not without having those valuable years of experience in professional photography. But, done properly, the differences are remarkable, creating eye-catching images that make people stop and look.

The way your property is marketed can dramatically affect your success in finding a buyer. Almost every enquiry we receive is as a result of the photography we use, whether from our window displays on the High Streets, our website, or from property portals like or Rightmove, so it is vital to make sure every shot is fabulous.

Think of it this way… you wouldn’t dream of leaving the job of photographing your wedding to just anyone, would you?  Just like your ‘Big Day’, selling your home is too important to be left to chance, so don’t settle for second best.

If you'd like to talk about any aspect of selling or renting your property, our teams would love to help.

Berkhamsted office: 01442 863000
Tring office: 01442 820420